our brands

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Our Tools, Your Art. Our curated tool collection boasts the latest technology, high-quality materials as well as superior craftsmanship and design for unparalleled performance – so stylists have the best tools to carry out their creative vision.

Your hair deserves to stand out every day—not just on special occasions. That’s why we’ve curated a collection of quality hair tools and sleek accessories to effortlessly elevate your look.

Diane is a lighthearted and affordable beauty brand for women and men of all ethnicities and ages. We offer beauty tools and essentials that encourage people to have fun and experiment with their beauty routines.


Fromm was founded in 1907. For over 115 years, this family-owned business has positioned itself as a long-standing leader in the beauty industry. Fromm continues to strive for excellence and exceed customer expectations with a curated collection of high-quality products with superior design under our core three brands: Fromm, Diane and The Hair Edit.

Learn more about Fromm’s rich history and how we became the company we are today.


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